De Masi Collective.

We’re the hit squad for your brand communication and creative strategy.

Operating at the intersection of strategy, storytelling and creative execution, we work with organisations to develop a foundation of brand strategy built on creativity and clarity.

Simple to understand. Easy to maintain.

Leveraging years of experience in global advertising agencies, we consult to private, public, not-for-profit and start up/scale up sectors, and the strategies we build are intentional, aligned with corporate roadmaps and structured to support long term growth.

What is brand and why does it need a strategy?

Fractured communication and lack of cohesion lead to inconsistent and confusing messaging, and that’s not good for business.

Simply put, brand is the way consumers perceive your organisation and the way employees feel about working there. This is influenced by every single interaction and experience, not just the products you offer.

Ensuring your position, language and expression work in synergy, supporting one another, consistently, across every channel and consumer touch point builds familiarity, which in turn, builds trust.

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

Maya Angelou

Why work with us?

We’re focused on the project, not the politics. Our deep experience in strategy, creative development and the entire suite of communication that sits under brand is designed to create impact and amplify capability.

Working across global agencies to independent not-for-profits and scale up companies has given us a unique perspective. And now we’re offering the same access on a project or fractional basis leveraging past successes in repositioning organisations through brand development, thought-leadership content and professional communication.

Let’s chat

Does your organisation need a brand strategy? Maybe your content needs structure or a thought-leadership plan, or perhaps you’re not quite sure what you need.

Either way, let’s chat and see what’s possible.